Thursday, September 1, 2011

How important is a 'Brand-Name'?


Somebody asked my father the other day, “aur Dr.Sahib, bachche toh bade ho gaye honge? Kya karti hai bitiya aapki?” (Dr, Sahib, your kids must’ve grown by now, isn’t it? What does your daughter do?)…to which my father said, “She is pursuing Eco hons from St. Stephen’s College”.

And YES!!!!! Most of you can guess what followed; a lengthy discussion about how good the college is, how the Delhi University cut-offs are rising to the impossible-mark with each passing year, and how difficult it is to get to the so-called ‘worthy’ colleges these days. Not that I don’t agree with them, but really: is a brand name that important? Just because someone did not do well in some 3-hour examination, and ended up in one of the ‘not-so-well-known’ colleges, does that reduce what s/he is worth? Just because someone works at a company you haven’t heard about, does that make him/her less accomplished?

When one hears about ‘Steve Jobs’, there is only one word which comes to mind: ‘APPLE’…he was a high school dropout, but who cares? All we know today is that, he is one of the most successful businessmen in the world. 

‘Shiela Ki Jawani!! ’…reminds me (and I’m pretty sure you too!) of Katrina Kaif, recently called the ‘Barbie Doll’ of The Hindi Film Industry. I haven’t heard of anyone asking, “How much did she score in her Class XII boards?”

What I’m trying to basically prove here is that one doesn’t care, because it simply doesn’t matter. I’m nowhere trying to say that doing away with ‘Brand Names’ and the value the common man, including you and me, associates with them is the way to go! All I’m saying is, it isn’t the world which decides your worth, it is you :) Just like wearing a brand name pair of shoes will not give someone style, going to a brand name institution of higher learning will not, by itself, give someone a good education or make them successful.

You might not be big, at present, but it’s your life, and with work and will, nobody can stop you from ‘making-it-large’.

I concur. Do you?

-Suhani