Thursday, September 1, 2011

How important is a 'Brand-Name'?


Somebody asked my father the other day, “aur Dr.Sahib, bachche toh bade ho gaye honge? Kya karti hai bitiya aapki?” (Dr, Sahib, your kids must’ve grown by now, isn’t it? What does your daughter do?)…to which my father said, “She is pursuing Eco hons from St. Stephen’s College”.

And YES!!!!! Most of you can guess what followed; a lengthy discussion about how good the college is, how the Delhi University cut-offs are rising to the impossible-mark with each passing year, and how difficult it is to get to the so-called ‘worthy’ colleges these days. Not that I don’t agree with them, but really: is a brand name that important? Just because someone did not do well in some 3-hour examination, and ended up in one of the ‘not-so-well-known’ colleges, does that reduce what s/he is worth? Just because someone works at a company you haven’t heard about, does that make him/her less accomplished?

When one hears about ‘Steve Jobs’, there is only one word which comes to mind: ‘APPLE’…he was a high school dropout, but who cares? All we know today is that, he is one of the most successful businessmen in the world. 

‘Shiela Ki Jawani!! ’…reminds me (and I’m pretty sure you too!) of Katrina Kaif, recently called the ‘Barbie Doll’ of The Hindi Film Industry. I haven’t heard of anyone asking, “How much did she score in her Class XII boards?”

What I’m trying to basically prove here is that one doesn’t care, because it simply doesn’t matter. I’m nowhere trying to say that doing away with ‘Brand Names’ and the value the common man, including you and me, associates with them is the way to go! All I’m saying is, it isn’t the world which decides your worth, it is you :) Just like wearing a brand name pair of shoes will not give someone style, going to a brand name institution of higher learning will not, by itself, give someone a good education or make them successful.

You might not be big, at present, but it’s your life, and with work and will, nobody can stop you from ‘making-it-large’.

I concur. Do you?

-Suhani

2 comments:

  1. Why label the post under society? Its the psyche. Coming from a not-so-good college, I realise the worth of studying in a good one.
    Katreena Kaif is in the entertainment business. She's not some black sheep who's made it big in academics. People care about the marks in the 3-hour exam till the time one makes it big in life. Until then it just proves how disorganised you are how unprioritised a life they'd been living. And in most cases people live a shadowed and inconspicuous existance.
    So, you worked hard at the right time, you've been tagged, you're branded. Enjoy! :)

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    1. That is exactly what I am saying, in different words though!
      People can break the so called 'shadowed-existence' by realising what they love to do, and pursue it with their mind and soul.
      Just like Katrina Kaif is entertainment and not Acads, what she portrays, is what people care about.
      The 3-hour examination is not the only determinant of whether any one will eventually make it big in life or not. If acads aren't one's priority, so be it. That doesn't necessarily make one disorganized or talent-less.
      I agree, I am branded, but the whole point of this post was to reflect on the fact that one can live beyond the glory of the brand.
      Hope I've put through what i wanted to....cheers :)

      PS : corrected the label, thanks :D

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