Every Sunday morning, Indian television viewers get to see a social
issue being discussed in Satyamev Jayate. I never got a chance to view any
episode until today. Everyone is aware of the commendable response that this
initiative by Aamir Khan has received throughout the country. It is claimed
that the show has left a bigger impact on the society than expected.
So, today I was looking at TRPs of this show. The Television Viewer Rating
has plummeted from 3.8 in the first month to 2.9 in the second month. I have
always heard people talking optimistically about this show, but the popularity
seems to be fading away. Obviously, these ratings are not a true indicator of
what the actual situation is.
Though Aamir Khan seems not to be worried about these falling TRPs,
his aim has been to improve the viewership. But what I see as a matter of
concern is whether the very purpose of the show is fully achieved or not. Today
at the end of the show, which focused on caste discrimination, Aamir Khan
talked about how those freedom fighters made us free in 1947 because of which
we remember them today and similarly, we should also make our society free from
the evils of casteism so that the coming generations remember us. What I doubt
is that if today’s show was vibrant enough to encourage the present generation
to act? It was shown that how people perceived that casteism has almost come to
an end at least in urban areas but it exists even today in well reputed
universities and practiced by the youth of the country.
Yesterday, I was watching IIFA, which was too uninteresting except a
couple of performances by Priyanka Chopra and Bipasha Basu. Not getting into
all that, this IIFA was called ‘green’. Before and after every break, tips to
conserve electricity and save environment by doing your bit was shown, but I
doubt how many of the viewers actually followed it? Or even if they did, will
it be sustainable? The problem lies here!
For viewers, Satyamev Jayate might be something worth to watch on a
rainy Sunday morning like today, sitting in the drawing room, sipping a cup of
coffee. What I think is that human memory is short lived. An hour and a half
show on a Sunday is nothing to turn the stone upside down. Ofcourse, it is
creating awareness among the masses but I feel there should be follow-ups the
entire week after the episode is broadcasted on Sunday, to show more real-life
stories, problems, experiences and the ways in which we can fight against them
as it is our responsibility as the youth of the country.
I am not denying the fact that in
rural areas, thousands of villagers gather in a place and watch the show, which
definitely has a positive impact. Ofcourse, the show is doing something noble. Something
is better than nothing! It would be wrong for me to say that it’s a half
hearted approach, but with little more effort if something substantial can be
achieved, it will be in the betterment of our very own society.
Would you also consider that repeatedly showcasing these problems throughout the week might lead to saturation in the minds of the audience? For example, how many of us now look at the 'Aman Ki Asha' articles of Times of India? Could it also be possible that limiting the exposure increases the impact? For example, the incentive to watch the actual show could reduce if I know that I can catch the follow-ups too.
ReplyDeleteSecondly, it isn't that we don't know about alcoholism and caste discrimination. Could it be possible that repeatedly exposing ourselves to the sad tales would build a certain degree of immunity? For example, the more the number of murder and rape cases that we read about, the more we tend to ignore each individual incident - would you not agree?